Commn Beauty
Role:
Brand Identity Design
Packaging
Copy and Concept
Keywords:
Soothing
Minimal
Inclusive
Timeline:
15 Days
[2022]
Goals:
To create an empathetic, inclusive brand that challenges heteronormative beauty standards using “Commn” as a medium to make beauty and wellness more accessible for those who’ve long been left out of the conversation.
Challenges:
Beauty is still largely gendered, catering to the feminine ideal, leaving little space for those who don’t identify with it. Marketing strategies in such categories have drawn on gender stereotypical images for decades, despite increasingly fading traditional gender roles.
Solution:
Creating an identity that is gender neutral. Taking inspiration from the rainbow flag that represents inclusivity, using holographic gradients. Instead of bold and over-the-top elements that are usually seen, keeping them minimal. Promoting that five percent of all proceeds go to LGBTQIA+ NGOs and health organizations.
