Desktop Home
About Me
Work
Play
Resume
Thursday, 15 October
09:34
Nua - LinkedIn Campaign
Case Study of the human-first series for Nua that drove a 35% engagement bump, reframed period care around women’s real stories, and boosted trial sign-ups by 10%.
Nua - Zero Irritation Promise
Case Study on a promise rooted in empathy and listening. The campaign shifts the narrative from irritation being a “small side-effect” to a powerful emotional barrier. Nua’s commitment to eliminate it is a product pledge as well as a brand stance.
Brand Identity
A makeup brand creating high-performance, vegan, cruelty-free products for all genders, skin tones, and identities. No usual over-the-top elements, and design that is deliberately quiet and honest yet deeply powerful.
Turning up the heat on India's sauce shelf with eye-catching, groovy visuals and loud colours.
Marketing
A holistic project encompassing collateral for social media, customer relationship, website, marketplaces, and more.
Fresh, minimal marketing assets that communicate the brand’s commitment to transparent and clean beauty across digital platforms.
Illustration and Editorial
Book Cover design and illustrations that evoke the emotional resonance of each poem. The imagery invites reflection without overpowering the content, achieving a careful balance between presence and subtlety.
siddhantika.work@gmail.com
Behance⌝
LinkedIn⌝
Resume⌝
© 2026 Sidney
Create a free website with Framer, the website builder loved by startups, designers and agencies.
