Go For Zero

Redefine what comfort in period care truly means — by addressing both the physical and psychological irritation women silently tolerate.
Nua's First IP campaign aims to raise awareness about the often-overlooked mental and emotional toll of menstruation, alongside the physical discomfort. Through design and storytelling, we positioned Nua’s “Zero Irritation” as a holistic promise — one that champions total comfort, not compromise.

Role

Visual design across all digital touchpoints

Storytelling tone

Timeline:

2025-2026

Client:

Nua

Go For Zero Webpage

Scroll through the frame to view the entire final page

Problem

Period care that speaks about women — but rarely listens to them. The majority of period products on the market contain chemicals, synthetic fragrances, and harsh materials—causing irritation that is dismissed as “part of the deal.” This neglect in product design reflects a deeper disregard for women’s everyday discomforts.

Insight:

Irritation isn't just physical. It's emotional as well. And it's been accepted as the norm, and ignored for too long.

Concept:

A powerful, inclusive call for women to pursue zero tolerance for anything that disturbs their well-being — whether it’s rashes, awkwardness, shame, or emotional exhaustion. By framing “Zero” as something aspirational, Nua positioned itself as a brand that not only understands discomfort — but actively works to eliminate it.