Thought Around You

For decades, period care has been defined by a narrow lens. The result? Products that ignore the real challenges women face. One-size-fits-all designs that fail to adapt. Harsh materials and ingredients: dyes, fragrances, and other chemicals that irritate the intimate skin, which is far more sensitive than the rest of your skin. The cycle of discomfort and inconvenience continues, leaving women to wonder when there will be a real solution that helps them get on with their day. Thought Around You is a LinkedIn campaign featuring a series of 5 posts that discuss how Nua flipped the narrative. Instead of starting with the problem, they started with "her."

Role

Concept and Art Direction
Visual Design

Timeline:

4 weeks

Client:

Nua

Insight:

“Period care that speaks about women, rarely listens to them.” We set out to flip that narrative.

Goals:

Visually communicate how each product is born from user feedback

Destigmatize women’s health through approachable, empathetic storytelling

Drive engagement and community interaction on LinkedIn

Challenges:

Visually unifying 5 diverse products under one campaign thought

Balancing a tone of empathy with product clarity on a corporate platform

Visual Language and Direction:

Real-life imagery to foster authenticity that belongs on LinkedIn and create connection.
Minimal, bold layouts, grounded color palettes to pause the audience mid-scroll. Strong, thoughtful one-line thought-starters with elements that subtly nod to community and open dialogue.

Results:

Reinforced Nua’s positioning as a consumer-first period-care brand, with 130,000 followers

+15% CTR to product pages

Sparked community responses sharing personal experiences with period care

Go For Zero

siddhantika.work@gmail.com

Behance⌝

LinkedIn⌝

Resume⌝

siddhantika.work@gmail.com

Behance⌝

LinkedIn⌝

Resume⌝